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What Does a Weight Loss Consultant Do?

By B. Miller
Updated Mar 02, 2024
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A weight loss consultant is someone who works directly with clients who are trying to shed extra weight. Weight loss consultants typically do not work independently, but instead work within various weight loss programs where a client will sign up for the purpose of receiving pre-made or pre-planned meals, specific diet plans, and regular meetings with an individual or group for motivational purposes. Unlike a registered dietitian or nutritionist, a weight loss consultant typically does not have any specific education in the health or nutrition fields.

Instead, weight loss consultants are typically required to have a high school diploma or GED, along with some experience in the sales or customer service field, and at least a basic knowledge of computers. Some college credits can't hurt, particularly in nutrition studies, and they may put a potential applicant ahead of other applicants without any college education. Most weight loss programs will be happy to train a new consultant once hired.

A weight loss consultant will generally be responsible for holding weekly one-on-one meetings with clients of the weight loss program, along with providing phone support as needed. In these meetings, the consultant will discuss the client's progress, areas where he or she needs to improve, and answer any questions that the client may have. The real purpose of the consultant in these meetings is to provide motivation to the client, and encourage him or her to continue with the program.

In addition, sales is often a large part of the job of these consultants. Many will earn commission based on the amount of programs they sell, so it is in the consultant's best interest to keep the client happy and satisfied with the program, and to motivate the client to lose weight and see the results. That will then make the client more likely to recommend the program to his or her friends. In addition to individual meetings with clients, a consultant may also be responsible for hosting occasional group meetings or weigh-ins as another motivational tool for program participants.

Ideally, a weight loss consultant will emphasize healthy habits and holistic well-being. Rather than promote restriction, an ethical weight loss consultant will recommend nutritious foods and ingredients that improve your gut health. Such foods may include the best greens powder for weight loss or desserts that are naturally low in fat and sugar. Furthermore, a good weight loss consultant will support clients with goals related to sustainable changes in nutrition and exercise, rather than a target weight.

A weight loss consultant will have regular meetings with a manager, where progress and sales goals will be assessed. The consultant will likely need to meet sales goals and customer service requirements in order to continue within the position. It is important for consultants to possess the ability to be polite, friendly, and respectful, and to truly enjoy working with and helping other people.

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Discussion Comments

By KoiwiGal — On Feb 17, 2014

@Mor - That might be true of the majority, but I don't think it's true of everyone. I know that a lot of groups like Weight Watchers are genuinely interested in getting their members down to a healthy weight (if nothing else, because it's good advertising) and once the person is enrolled in the program and buying the weight loss foods there's not much else to sell them, so you might as well give them good advice.

They also put a lot of emphasis on the emotional side of weight loss, which I don't think you would get from a personal trainer. A lot of people eat their emotions and that is why they find it difficult to lose weight. They might know all about nutrition and exercise, but just don't follow their own advice when they feel down or bored.

They need a support person, not just someone to explain to them how to do push-ups.

By Mor — On Feb 16, 2014

@Ana1234 - I'd say with those conditions you'd be better off getting a personal trainer with some expertise in nutrition, or maybe a nutritionist with some expertise in exercise (or maybe both).

Most people who are really passionate about health are going to be more focused on fitness than fat. If a person is advertising themselves as weight loss management rather than as a means of getting fit, then they are almost certainly trying to sell you something, rather than genuinely help you to lose weight.

By Ana1234 — On Feb 15, 2014

I wouldn't mind going to a weight loss consultant if I knew that they weren't going to try and sell me anything. So they'd have to be independent or possibly working through a gym or something like that and they'd have to make their money through the actual consulting, rather than from commissions.

Weight loss is a huge industry and I already have people on TV and in magazines constantly trying to sell me weight loss solutions. If I'm going to trust someone enough to work with them on this kind of thing, I want real weight loss support, not just another person with their hand out.

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