A sales executive is responsible for generating leads, following up with clients and maintaining professional relationships with others to secure future business. Most of these individuals have predefined quotas or goals they are required to reach. In order to meet or exceed challenging objectives set by superiors, some people visit local businesses to solicit a service; others fly around the world promoting new products. They also often make numerous cold calls each day to find new opportunities. Once a client expresses interest, a sales executive may be required to perform administrative tasks, such as filling out paperwork, to complete the transaction.
Interpersonal skills, perseverance and tenacity are traits that most people in this position share. Successful salespeople usually enjoy meeting and interacting with others. They frequently seek out new ways to promote themselves and the company or product they represent. Most of them network with others to encourage referrals and foster relationships with those who may be in a position to help them generate business. These individuals also spend time looking for potential customers in unique and creative ways.
Money is usually the motivating factor for these professionals. A sales executive often works on a commission structure as opposed to a predetermined salary. Therefore, he is in charge of his own earnings. Some business owners offer substantial bonuses and rewards in addition to regular compensation when salespeople exceed their goals. For this reason, successful sellers can make lucrative incomes. On the other hand, if a sales executive does not devote the required hours and effort to foster business relationships and seek out new clientele, he may not earn as much as his peers.
Most of the time, a sales executive is not required to have a higher level of education in order to obtain a sales position, though it certainly helps. Excellent written and verbal skills help inspire the confidence of others. When people feel that a sales executive is intelligent, eloquent and personable, they are often more likely to buy a product from him or sign a contract for services.
While a pleasant personality is an important trait, product knowledge is crucial. A sales executive should have a comprehensive understanding about the merchandise or service he sells. When a potential client asks questions, the representative should be able to respond appropriately. Additionally, if the customer poses objections or is unsure about whether or not he wants to purchase something, the salesperson should be adept at emphasizing the positive qualities of the brand.