A web content manager is a person who updates websites that may need to be updated regularly, such as a blog site or website. In some cases, the manager may be responsible for producing web content. In other cases, he or she may just have content management duties which includes editing, posting and removing pieces from time to time.
One of the primary responsibilities of the web content manager is to keep his or her website operating at peak efficiency and making sure the information displayed on the site is very fresh. Most who need content managers understand the importance of always keeping the site informative and appealing. Therefore, any manager hired will need to sit down with the site owner and figure out what exactly they will want.
Some sites are updated very frequently, as frequently as multiple times in an hour's period. In such cases, the content manager can stay very busy. He or she may not only need to search for new material to put on the site, but also proof and edit that material, as well as write compelling titles or headlines of interest to local readers.
For those sites which allow discussion posts, the job may be even more difficult. This is because it is often a duty of the web content manager to make sure the discussions posted do not violate any laws or sense of good taste. While this latter description is subjective, it can be very important to those companies who are trying to project a certain image. Any material in either one of these categories will likely be taken down as soon as the manager becomes aware of it.
The web content manager often works through content management software (CMS). This software enables the manager to quickly makes needed changes at the click of a button. Further, it often places the text, video or audio into a template for uploading to the internet. In these situations, it may be there is very little design work actually left for the manager to deal with.
The web content manager may also rely, at least partially, on content producers to help keep the site up to date with different postings. While these should be read by the manager when he or she gets the chance, most writers are able to work independently. Often, the content they produce is acceptable as written, which can make the manager's job much easier.